Following its acquisition of Instagram and WhatsApp, Facebook’s global presence continues to soar. At present, Facebook boasts 2.50 billion monthly active users, making it the world’s leading social media platform, and the best place for businesses large and small to market their offering. As part of efforts to streamline user content preferences, Facebook updated/introduced a number of features, including new political ad policies.
On the marketing side, a wider range of features are also set to debut in 2020 for businesses, all of which are expected to make the platform more intuitive and business friendly. The following are new Facebook features and trends to keep track of in 2020.
Limited Number of Ads
Among other features, Facebook is planning to set a limit to the maximum number of ads that can be run within a timeframe. This may potentially limit traffic and ads reach. However, there is some good news. According to Facebook, this is not going to affect all businesses but “a small percentage of advertisers,” and so big spending brands may need to be on the lookout. Regardless of how it turns out, it’s important to ensure your marketing team stays glued to the update and tweak ads strategies accordingly.
Ad Limit(March 2020)
Updated Standard Messaging Window
Changes to the standard messaging window is another important update Facebook plans to release in 2020. Why the feature is important for businesses? With the new update, businesses response a customer message within 24hrs can include promotional content to achieve better outcome. Customers want to quick responses to their queries, and Facebook is validating this urgency for businesses to respond in the shortest possible time.
API-powered one-time notifications
Whether due to price or product availability, not all users who shop for a product will buy instantaneously. Tracking customers and following up page visits can be particularly difficult. Thankfully, Facebook plans to roll out a new feature to help businesses maximize their sales potential by providing notifications to visitors on changes in prices, back-in-stock alerts, and product availability. With the one-time notifications feature, potential customers get notified as soon as a business updates its offerings and catalogue of products.
Page Management History
Although not directly impactful on your ad reach, a new page management history is also available. On this page, businesses with a social media team can monitor who is making what changes, when and who is making the most impact on their facebook page. You can locate the page management history under the “Settings” tab of your business page.
To Wrap Up
Having your team stay glued to these new features and developments as they unfold in 2020 may be all that’s needed to boost your brand reach and customer base, so ensure to keep tabs on changes and features as they are released.
