Short videos are increasingly becoming popular insales and marketing.Major platforms to turn to here are Douyin, Kuaishou, Quanmin K Ge, Xigua Video and Meipai. How do you entertain, and more importantly, convert potential customers with your message within a few minutes, or even a few seconds? Here’s how we helped a Hong Kong bar achieve this goal.
Client’s Objectives:
What We Did:
We created a 1-minuteshort video in a funny, relaxing and entertaining tone to promote the Helens in HK and its grand opening special offer. The actress in the video was Kimi Chiu, a female KOL who has more than 140K followers. Her followers are mainly youngsters and males which perfectly fit the target customers of Helens in HK. The short video started with a highlight of the special interior design which combined the Chinese, American and Thai styles and decorations such as statues. We put this part at the beginning because we were confident that the spectacular design of Helens in HK can attract attention since it was a unique bar in the heart of Hong Kong. We encouraged people to take action by emphasizing the grand opening special offer – Free drinks for 2 hours, a really magnetic promotional strategy this proved.
Achievements:
The short video attracted over 130K views and 2K engagement. Helens in HK is very satisfied with the result, as they had a very successful grand opening, the ripple effect was thousands of loyal followers and customers afterwards.